There are a number of ways to earn money on Facebook , a highly popular social networking site. Facebook works by connecting friends and work colleagues together. Strangers can easily meet each other and become friends too. The emphasis is on social gathering and being helpful to each other.
Facebook runs an advertising program. Their social ads program is a bit like Google AdWords , the small column of simple ads that line the right-hand side of a Google search results page, but they differ in many ways.
Facebook social ads are not seen by nearly as many people as Google AdWords are, and they therefore do not have the same depth of reach. However, because of Facebook's highly social nature, those who do see the ads can be much more targeted, and therefore much more likely to be persuaded to purchase.
Like Google AdWords, the Facebook social ads work through the cost-per-click (CPC) model. This means that the person who runs the ad does not pay anything unless someone clicks on the ad. They will then pay an agreed amount every time someone clicks on an ad, though not every click is likely to result in a sale.
They may also pay through cost-per-impression (CPM). This is usually measured in thousands, and an agreed payment is made by the person running the ad for every thousand people who see the ad, whether they click on it, or purchase through it.
Some people sell through Facebook in quite ingenious ways. One way is to take full advantage of the estimated 60 millions people who are members of Facebook. One idea is to create a Facebook page that doesn't actually sell anything, but is all about a single topic. Nurture the page and get as many visitors coming to the page regularly, and then the fun can begin.
Instead of actually selling something yourself, approach merchants who already sell item that are the focus of your page, and off them advertising space. Don't just do it once, but find several advertisers and offer them all space on your popular Facebook page. Doing it this way you will most likely make a lot more than if you tried selling something directly yourself.
Facebook applications are big business for some. Developer applications do things. They do different things for different reasons. Advertising can be built directly into a cleverly built application, which of course is a smart way to go. If you can't build a Facebook application yourself, you could pay someone to do it for you and make money as a result of driving lots of people to your Facebook pages.
Getting lots of friends, creating lots of pages, and creating lots of groups on Facebook is one way that can lead to good profits, if you go about it the right way. This is a slow, but fairly sure way, as if you go too fast, Facebook is likely to ban your account.
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